What do people look for when they take a Test Drive?
Technology? Speed? Design? Comfort?
With a cross-brand direct activation,
we gave them convenience through a new product:
a full McDonald’s menu embedded
on Renault’s onboard computer.
Agency: DPZ&T
CCO: Rafael Urenha
ECD: Sérgio Mugnaini, Carlos Schleder, Marcello Barcelos
CD: Rodrigo Vezza, Daniel Motta, Fabio Mozeli
AD: Bernardo Silveira
CW: Marcelo Carvalho
UX design: Alex Rutman
We turned a common test drive into a unique experience.
Drivers could chose an entire meal directly from the dashboard. Via 4G network, the orders were sent to the nearest restaurant. The car’s built-in GPS set the route to the drive-thru.
> Test Drivers choose their meals on the car’s onboard computer
> Via 4G network, the order is sent to the nearest McDonald’s
> The system calculates the remaining time until the client’s arrival
> The car’s built-in GPS sets the route to the nearest restaurant
> Meals are ready right on time
