I'm a conceptual creative and art director. Beyond the art direction, design and illustration work, I also write and collaborate with scripts, come up with taglines, develop campaigns and product concepts. I like ideas and different ways to solve problems, whatever the platform they are built in.

I'm passionate about comedy, movies, pop culture, graphic novels, visual crafts and music (specially rock n' roll), and whenever it's possible, I try to bring these references into my work.

I seek to work with brands and causes I believe in, and hope I can spread some good message and truly entertain people through creativity and storytelling. This is a sample of my work, hope you like it.

Feel free to contact me, let's chat :)
+55 (31) 99742.4316
bernardo.follen@gmail.com

Currently working as Sr Creative/AD at AlmapBBDO

Main agencies:
Africa Creative DDB (CD)
GUT (Sr AD)
SUNO United Creators (Sr AD)
DPZ&T (AD)
NeogamaBBH (AD)
AlmapBBDO (Assistant AD)
FCB (Assistant AD)

AWARDS & RECOGNITION

• Cannes Lions
_2026
Grand Prix – Outdoor (Field Barcode)
Silver – Direct (Field Barcode)
Silver – Media (Field Barcode)
Bronze – Outdoor (Field Barcode)
Shortlist – Outdoor (Field Barcode)
Shortlist – Direct (Field Barcode)
Shortlist – 2x Media (Field Barcode)
Shortlist – Entertainment Lions for Sport (Field Barcode)
Shortlist – 2x Brand Experience & Activation (Field Barcode)
Shortlist – Creative Commerce (Field Barcode)

_2017
Silver – Print & Publishing: Book (The Book of Rock)
Bronze – Print & Publishing: Art Direction (The Book of Rock)
Bronze – Print & Publishing: Illustration (The Book of Rock)
Bronze – Print & Publishing: Cover (The Book of Rock)
Shortlist – Outdoor (The Book of Rock)

• The One Show
_2018
Gold - Print & Outdoor: Craft/Art Direction
Gold - Print & Outdoor: Craft/Illustration
Merit - Direct Marketing: Craft/Art Direction

• Art Directors Club
_2018
Silver - Direct: Art Direction

• Clio Sports
_2026
Shortlist - PR - Use of Athlete/Talent/Influencer (The King's Last Letter)
Shortlist - Social Media - Use of Athlete/Talent/Influencer (The King's Last Letter)
Shortlist - Fan Engagement - Use of Athlete/Talent/Influencer (The King's Last Letter)

• London International Awards
_2017
Gold - Print: Art Direction
Gold - Print: Use of Illustration
Bronze - Design: Editorial Design
Finalist - Design: Use of Illustration

• New York Festivals
_2018
Bronze - Design-Craft: Art Direction
Bronze - Design-Graphic Design: Books

• El Ojo de Iberoamérica
_2023
Silver - Audiovisual production: Photography
Bronze - Audiovisual production: Direction
_2017
Bronze - Media: Alternative Media

• FIAP
_2017
Gold - Art Direction
Silver - Illustration
Bronze - Publications

• Wave Festival
_2018
Gold - Design: Brand & Communication
Silver - Industry Craft: Art Direction
Shortlist - Industry Craft: Illustration

• Clube de Criação (Brazilian Creative Yearbook)
_2026 (51º Annual)
Gold - Creative Use of Media (Field Barcode)
Gold - Outdoor (Field Barcode)
Silver - Creative Use of AI (Fake Friends With Bennefits)
Bronze - Promotional & Direct Marketing (Field Barcode)
In Book - Promotional & Direct Marketing (Fake Friends With Bennefits)
In Book - Branded Content & Experience (Fake Friends With Bennefits)
In Book - Best use of Creators and Influencers (Fake Friends With Bennefits)
Shortlist - Digital (Fake Friends With Bennefits)
Shortlist - Film / Direction (The Dream)
Shortlist - Film / Photography (The Dream)
Shortlist - TV/Cinema/Other screen (The Dream)
I also contributed to AlmapBBDO winning the Yellow Star for Agency of the Year.
——
_2024 (49º Annual)
In Book - Film / Direction (The Time-Travel Express)
In Book - Film / Visual Effects (The Time-Travel Express)
In Book - Film / Sound Design (The Time-Travel Express)
Shortlist - Film / Editing (The Time Travel Express)
——
_2023 (48º Annual)
Bronze - Film / Art Direction (Strength Multiverse)
In Book - TV/Cinema/Other screen (Strength Multiverse)
——
_2021 (46º Annual)
Gold - Promo/Direct (The Sleepover Party)
Bronze - Branded Content (The Sleepover Party)
Bronze - Integrated (The Sleepover Party)
Bronze - TV/Cinema/Other screen (The Great Cheddar Dip)
In Book - TV/Cinema/Other screen (The Great Cheddar Dip)
——
_2020 (45º Annual)
Black Star [GP - Best of the year] (Méqui)
Gold - Outdoor (Méqui)
Silver - Integrated (Méqui)
Bronze - PR (Méqui)
In Book - 2x TV/Cinema/Other screen (Louder Than Ever)
In Book - Digital (Méqui)
Advertiser brand of the year/2020: McDonald's
——
_2018 (43º Annual)
In Book - Mobile: Innovative Use of Technology (The Tasty Drive)
——
_2017 (42º Annual)
In Book - Promo/Direct (The Book of Rock)
In Book - Design (The Book of Rock)

• Profissionais do Ano Rede Globo (Brazil’s main TV network award)
_2024 - Finalist - National Campaign (The Time-Travel Express)
_2021 - Winner - Branded Content (The Sleepover Party)
_2015 - Winner - Southeast capital market (Poder, poder, pode)

• Effie Awards LATAM
_2021
Silver - Foods
Silver - Retail
_2020
Gold - Interactive
Bronze - Carpe Diem (ideas that create immediate and measurable impact)

• Effie Awards Brazil
_2025
Shortlist - Foods
_2023
Bronze - Social Media / Products
_2022
Bronze - Long Term Effectiveness
Shortlist - New Products or Services
_2021
Gold - Foods
Silver - Branded Content
Silver - Content Partnership
Bronze - Retail
Shortlist - Foods
Shortlist - Branded Content
Shortlist - Crisis Response
_2020
Gold - Brand Experience
Gold - Corporate Reputation
Silver - Branded Content
Silver - Retail
Advertiser brand of the year: McDonald's

• Ad Stars
_2018
Shortlist - Promo & Activation: Digital Solutions (The Tasty Drive)
Shortlist - Print: Craft / Illustration

• MMA Smarties Awards GLOBAL
_2018
Silver - The Internet of Things: Products in Prototype / Incubator Stage (The Tasty Drive)
Shortlist - Brand Awareness (The Tasty Drive)

• MMA Smarties Awards LATAM
_2018
Bronze - Innovation
Shortlist - Brand Awareness
Shortlist - Cross Mobile Integration
Shortlist - Lead Generation / Direct Response / Conversions

• WARC Rankings 2021
72º most effective campaign in the world (Méqui)

• YouTube Ads Leaderboard
Picanha das Galáxias | July 2019

• Lürzer’s Archive publications
- 200 Best Digital Artists 2019/2020
- 200 Best Packaging Design 2017/2018
- 200 Best Digital Artists 2017/2018
- Vol. 6/2017
- Vol. 6/2016

• Publicis Worldwide GPC  
I have contributed to DPZ&T being nominated the most creative office
at the Publicis Worldwide GPC ranking in the first semester 2018.