The Dream
A dream comes on the trail of trust. If you trust enough that something can happen, chances are you dream about it. Volkswagen, a brand that built trust for over 70 years in Brazil, came to sponsor the Brazilian Football Confederation in 2026 and brought back people's trust in something that has been discredited.
For 24 years now, a whole country dreams about the Hexa Championship. Since 2002, every Brazilian, in their own way, imagines themselves celebrating one more time the World Cup title. And curiously , in 2026, a very iconic Italian citizen dreams about it too. So, instead of another campaign about cheering, we brought that shared dream to life.
Agency: AlmapBBDO
CCO: Pernil
Creative VP: Henrique Del Lama, Fernando Duarte
ECD: Philippe Degen
CD: Gustavo Tasselli, Francis Alan, Eduardo Vares
AD: Bernardo Silveira, Felipe Paganoti
CW: Igor Pontes, Marcelo Carvalho
