Fake Friends With Benefits
Naldo Benny is famously known in Brazil for telling unbelievable stories and claiming surreal celebrity friendships. Over the years, he became a symbol of “questionable truths”. But on April Fool’s Day, Burger King decided to believe him. At least when it comes to friendships. So we launched Fake Friends With Benefits, a promo that gave people the perfect excuse to become a little more like Naldo. Because if Naldo is friends with everyone, everyone can be friends with him too.
Agency: AlmapBBDO
CCO: Pernil
Creative VP: Henrique Del Lama, Fernando Duarte
CD: Thiago Bocatto, Mozar Gudin
AD: Lucas Andrade, Bernardo Silveira
CW: Marcelo Carvalho, Bruno Antunes
Illustration: Lucas Andrade
